Pro Filt'r Instant Retouch Longwear Liquid Concealer 240 dupes and alternatives Fenty Beauty
3.8 (2,257)·Fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Not marketed for dry/combination/oily skin
Score details
Shade match
92
Finish & visual result
76
Wear & performance
53
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm undertones
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Not marketed for dry/combination/oily skin
Score details
Shade match
92
Finish & visual result
76
Wear & performance
53
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with neutral undertones
Matches: Near-identical swatch colour· Same full coverage· Claims transfer resistance
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
76
Wear & performance
53
Skin suitability
25
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
76
Wear & performance
53
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: light skin with cool rosy undertones
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 240 (Fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 240. Every attribute compared, with its share of the score.
ComparedYour shade240Closest shade match115How they compareScore
Shade match55% of overall97
Colour60%96#eec5a6#e9c1a4Looks identicalColour difference 1.2 (0 is identical)
Depth15%97FairLightCloseDepth difference: 2.1
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 1 of 4 compared12
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 66/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 240. Every attribute compared, with its share of the score.
ComparedYour shade240Closest overall alternativeLight IvoryHow they compareScore
Shade match55% of overall93
Colour60%96#eec5a6#edc1a0Looks identicalColour difference 1.2 (0 is identical)
Depth15%97FairLightCloseDepth difference: 1.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 91/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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