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Pro Filt'r Instant Retouch Longwear Liquid Concealer 240 dupes and alternatives Fenty Beauty

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
240Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Maybelline
115
Depth and undertone: Light · Warm
Finish and coverage: Radiant finish
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Radiant Creamy Concealer Café Au Lait

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
240Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
NARS
Café Au Lait
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
70out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
43
Wear (Wear & performance)
70
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Radiant Creamy Concealer

    Madeleine
    Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.3 - light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    220C
    Shade match 72
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with cool peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 240 (Fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    136N

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 136N

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Palm 2.5W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Palm 2.5W

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Maybelline Super Stay 24H Skin Tint + Vitamin C

    118

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 118

    • Looks identical
    • Fair · Warm undertone

    $17.99

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Natural Matte Velvet Compact Foundation

    3N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 3N

    • Looks identical
    • Fair · Warm undertone

    $64

    SephoraView at Sephora
  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 1

    • Looks identical
    • Fair · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Medium

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Medium

    • Looks identical
    • Fair · Warm undertone

    $39

    SephoraView at Sephora
  6. Clinique Acne Solutions Liquid Makeup Foundation

    WN 01 Flax

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 01 Flax

    • Looks identical
    • Light · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest shade match115Score
Shade match55% of overall97
Colour96#eec5a6#e9c1a4Looks identicalColour difference 1.2 (0 is identical)
Depth97FairLightCloseDepth difference: 2.1
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared12
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 66/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115.

Same or better

  • $17.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Not marketed for normal/dry/combination/oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Radiant Creamy Concealer in Café Au Lait, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest overall alternativeCafé Au LaitScore
Shade match55% of overall81
Colour84#eec5a6#fac5a2Close colourColour difference 3.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone65Warm · yellowNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 70/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Radiant Creamy Concealer in Café Au Lait.

Same or better

  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Radiant finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Radiant Creamy Concealer Café Au Lait

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.