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Pro Filt'r Instant Retouch Longwear Liquid Concealer 330 dupes and alternatives Fenty Beauty

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Natural Finish Concealer 030 Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
330Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Full coverage
The match
Maybelline
030 Honey
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
330Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
36S medium-tan sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $30SephoraSephoraSame price

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $30SephoraSephoraSame price

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $35SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for medium to tan skin with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 77
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan
    Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 97
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Sand
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterOlive rather than warm undertoneSatin rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $22SephoraSephora$8 less (27%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium-full rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W
    Shade match 86
    $31Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperLuminous rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium tan with warm peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Walnut
    Shade match 69
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneSatin rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 71
    $32Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    71
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with rosy undertones

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  21. Shade match 84
    $36Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishMedium-full rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: tan with neutral/golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N
    Shade match 77
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Radiant Creamy Concealer

    Walnut
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperOlive rather than warm undertoneRadiant rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD2.6 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  24. Shade match 79
    $36Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Claims a skin-like finishClaims a lightweight feelNo drying alcohol listed

    Differences: Slightly lighterOlive rather than warm undertoneRadiant rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: tan with neutral olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Fit Me Natural Finish Concealer

    040 Caramel
    Shade match 77
    $10.99Ulta BeautyUlta Beauty$19.01 less (63%)

    Matches: Claims a lightweight feelNo drying alcohol listed

    Differences: Slightly deeperNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural finish

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin

    Low confidence· Digital match

    View match
  26. Shade match 64
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    64
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  27. Shade match 40
    $30SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Described as light, yours as tan

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as light, yours as tan

    Retailer shade note: light beige with neutral golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match
  28. Shade match 40
    $30SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Described as light medium, yours as tan

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as light medium, yours as tan

    Retailer shade note: light medium with golden peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 330 (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    295

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 295

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $40

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Golden 312

    Maybelline Fit Me Matte + Poreless Foundation, shade Golden 312

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.99

  2. Huda Beauty Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Dulce De Leche 350G

    • Very close colour
    • Light medium · Warm · golden undertone

    $37

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Warm 1

    • Very close colour
    • Light medium · Warm undertone

    $49

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW22

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW22

    • Very close colour
    • Light · Warm undertone

    $39

  5. RMS Beauty ReEvolve Natural Finish Foundation

    33.5

    RMS Beauty ReEvolve Natural Finish Foundation, shade 33.5

    • Very close colour
    • Light medium · Warm · peach undertone

    $59

  6. Pixi On-the-Glow BASE Foundation Moisture Stick

    Warm

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Warm

    • Very close colour
    • Light medium · Warm undertone

    $15.40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 030 Honey, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 330. Every attribute compared, with its share of the score.

ComparedYour shade330Closest shade match030 HoneyScore
Shade match55% of overall97
Colour95#edad76#eeaa75Looks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 73/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 030 Honey.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 330. Every attribute compared, with its share of the score.

ComparedYour shade330Closest overall alternative36S medium-tan sandScore
Shade match55% of overall84
Colour74#edad76#e1b189Close colourColour difference 4.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 030 Honey

Match price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.