Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Claims a skin-like finish· Claims a lightweight feel
Differences: Slightly deeper· Radiant rather than matte finish· Medium-full rather than full coverage
Score details
Shade match
76
Finish & visual result
43
Wear & performance
54
Skin suitability
50
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: tan with neutral/golden undertones
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Matches: Similar undertone (cool vs neutral)· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly deeper· Described as medium, yours as tan
Score details
Shade match
40
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as medium, yours as tan · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan
Matches: Same matte finish· Same full coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Described as medium, yours as tan· Slightly warmer undertone
Score details
Shade match
40
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Described as medium, yours as tan · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 350 (Fair · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Light 2, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 350. Every attribute compared, with its share of the score.
ComparedYour shade350Closest shade matchLight 2How they compareScore
Shade match55% of overall82
Colour60%78#fac083#f4c897Close colourColour difference 3.9 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics 16HR Camo Concealer in Medium Warm, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 350. Every attribute compared, with its share of the score.
ComparedYour shade350Closest overall alternativeMedium WarmHow they compareScore
Shade match55% of overall71
Colour60%79#fac083#ebb672Close colourColour difference 3.8 (0 is identical)
Overall match 79/100Shade match 71/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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