Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $30 at Sephora
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $30 at Sephora
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$17.01 less (57%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Does not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta Beauty(product price)$17.01 less (57%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Retailer shade note: very deep with rich neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same neutral undertoneSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with neutral brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterOlive rather than neutral undertoneNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly deeper
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper
Retailer shade note: rich deep with neutral red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same neutral undertoneSame full coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Very Deep, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for very deep skin with cool undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $1 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourNot marketed for combination skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Not marketed for combination skin
Retailer shade note: rich skin tones with neutral undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $6 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourSlightly lighterNot marketed for dry skin
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Not marketed for dry skin
Retailer shade note: rich w/ neutral undertone
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very deep with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: very deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $8 moreMatches: Same full coverageClaims a blurring effectClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same full coverageClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for oily skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Very Deep, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for dry skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for deeper skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)$19.01 less (63%)Matches: Same neutral undertoneClaims a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Retailer shade note: beige
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 498 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
566N
$48
Deep 094
$42.50
Very Deep Neutral 1
$42
46 Rich Neutral
$21
N10 Neutral Deep
$13.99
Cocoa
$22
Rich 660 N
$16
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 498. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
CoverGirl TruBlend Undercover Concealer in Bronze, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 498. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl TruBlend Undercover Concealer in Bronze.
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15
SephoraYour shade $30 at Sephora
CoverGirl TruBlend Undercover Concealer Bronze
Ulta BeautyYour shade $30 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
