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Pro Filt'r Instant Retouch Longwear Liquid Concealer 310 dupes and alternatives Fenty Beauty

Light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Soft Matte Complete Concealer Praline

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
310Change shade
Depth and undertone: Light · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
NARS
Praline
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
91
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Medium Warm

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
310Change shade
Depth and undertone: Light · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Medium Warm
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
75
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: M2 - Medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden
    Shade match 87
    $31SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones (huda’s shade)

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    34S medium sand
    Shade match 81
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Soft Matte Complete Concealer

    Sucre D'orge
    Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: MD1.5 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 79
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Soft Matte Complete Concealer

    Macadamia
    Shade match 79
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: M1.5 - Medium with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan
    Shade match 79
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 79
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral
    Shade match 78
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 73
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 56 Cashew
    Shade match 91
    $22$32SephoraSephora$8 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 78
    $35SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for medium skin with golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $22SephoraSephora$8 less (27%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 79
    $32Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    46

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Sand
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Olive rather than warm undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $22SephoraSephora$8 less (27%)

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  21. Shade match 64
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 48 Oat
    Shade match 83
    $22$32SephoraSephora$8 less (27%)

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 46 Golden Neutral
    Shade match 82
    $22$32SephoraSephora$8 less (27%)

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 87
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 71
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    71
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 75
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 76 Toasted Wheat
    Shade match 75
    $22$32SephoraSephora$8 less (27%)

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishNo long-wear claimNot marketed for normal/dry/combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    12
    Wear & performance
    64
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim · Not marketed for normal/dry/combination/oily skin

    Retailer shade note: Sand

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 310 (Light · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    250

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 250

    • Close colour
    • Light medium · Warm · peach undertone

    $40

Closest foundations

  1. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    4W1 Honey Bronze

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 4W1 Honey Bronze

    • Looks identical
    • Light · Warm · golden undertone

    $52

  2. Maybelline Instant Age Rewind Eraser Treatment Foundation

    210

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 210

    • Looks identical
    • Light · Warm undertone

    $12.98

  3. about-face THE PERFORMER Skin-Focused Foundation

    M1WARM

    about-face THE PERFORMER Skin-Focused Foundation, shade M1WARM

    • Looks identical
    • Light · Warm · yellow undertone

    $25

  4. L'Oréal Paris Age Perfect Radiant Serum Foundation

    80 Golden Sun

    L'Oréal Paris Age Perfect Radiant Serum Foundation, shade 80 Golden Sun

    • Very close colour
    • Light · Warm · golden undertone

    $18.99

  5. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium 2

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium 2

    • Very close colour
    • Light · Warm · peach undertone

    $34

  6. Charlotte Tilbury Airbrush Flawless Foundation

    6 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 6 Warm

    • Very close colour
    • Light · Warm undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Praline, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest shade matchPralineScore
Shade match55% of overall95
Colour91#edbb82#ebbc8cVery close colourColour difference 2.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Praline.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Medium Warm, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest overall alternativeMedium WarmScore
Shade match55% of overall92
Colour88#edbb82#ebb672Very close colourColour difference 2.6 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Medium Warm.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Praline

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Medium Warm

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.