Pro Filt'r Instant Retouch Longwear Liquid Concealer 385 dupes and alternatives Fenty Beauty
3.8 (2,257)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same neutral undertone· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Radiant rather than matte finish
Score details
Shade match
78
Finish & visual result
36
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 385 (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 8, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 385. Every attribute compared, with its share of the score.
ComparedYour shade385Closest shade match8How they compareScore
Shade match55% of overall95
Colour60%92#cb9570#c49069Very close colourColour difference 2.0 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 3.1
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 385. Every attribute compared, with its share of the score.
ComparedYour shade385Closest overall alternative33.5 Tan NaturalHow they compareScore
Shade match55% of overall93
Colour60%90#cb9570#ce9c75Very close colourColour difference 2.3 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 3.0
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Same price
