Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $32 · product priceView at Ulta Beauty
Sephora$32 · out of stockView at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin
Retailer shade note: Medium Tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneSatin rather than matte finishNot marketed for oily skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$22 less (73%)Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing
Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly lighterOlive rather than cool undertoneSatin rather than matte finish
Very close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Olive rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: tan with olive undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta Beauty(product price)$22 less (73%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: medium tan with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$8 less (27%)Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines
Differences: Radiant rather than matte finishBuildable rather than full coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$22 less (73%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin
Close colour · Satin · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraSame priceMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone
Retailer shade note: medium deep with golden peach undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (60%)Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium-full rather than full coverage
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: tan with neutral/golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: for medium to tan skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)$18 less (60%)Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Neutral rather than cool undertoneLuminous rather than matte finishBuildable rather than full coverage
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Luminous rather than matte finish · Buildable rather than full coverage
Retailer shade note: for medium-tan neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautyUlta Beauty(product price)$18 less (60%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)$13.01 less (43%)Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterRadiant rather than matte finishNot marketed for normal/dry/combination/oily skin
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$19.01 less (63%)Matches: Near-identical swatch colourClaims a lightweight feelNo drying alcohol listed
Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim
Looks identical · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourClaims a skin-like finishClaims a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than matte finishMedium-full rather than full coverage
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: tan with golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines
Differences: Slightly deeperOlive rather than cool undertoneRadiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Olive rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: MD2.6 - medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$19.01 less (63%)Matches: Claims a lightweight feelNo drying alcohol listed
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephora$8 less (27%)Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than full coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims a lightweight feelNo drying alcohol listed
Differences: Olive rather than cool undertoneRadiant rather than matte finishMedium-full rather than full coverage
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: tan with neutral olive undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourClaims a skin-like finishNo drying alcohol listed
Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $1 moreMatches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneLuminous rather than matte finish
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Luminous rather than matte finish · Buildable rather than full coverage
Retailer shade note: for medium-tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$31View at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Described as light, yours as tanSlightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as light, yours as tan · Slightly warmer undertone
Retailer shade note: light beige with neutral golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Described as light medium, yours as tanSlightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as light medium, yours as tan · Slightly warmer undertone
Retailer shade note: light medium with golden peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 340 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
280
$40
22P
$24
NP 8
$51.50
15C Medium Cool
$8.75
481 Cool Sand
$18.99
7C
$38
L07 Petal
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 470 Suede C, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 340. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 470 Suede C.
6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Full Wear Waterproof Concealer in 375 Latte, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 340. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 375 Latte.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 470 Suede C
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Full Wear Waterproof Concealer 375 Latte
Ulta BeautyYour shade $30 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
