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Pro Filt'r Instant Retouch Longwear Liquid Concealer 340 dupes and alternatives Fenty Beauty

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol14Vegan11Cruelty-free, applied. RemoveOil-free0With SPF0Mineral4

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14 of 30

Only showing matches cruelty-free.

  • 16 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Tan Neutral

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
340Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Tan Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Satin · Full coverage
Overall match
79out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
65
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Shade match
83out of 100
Colour
89
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Walnut
    Shade match 79
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    79
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Sand
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterOlive rather than cool undertoneSatin rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Olive rather than cool undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 66
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    66
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 73
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    73
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 4
    Shade match 83
    $22SephoraSephora$8 less (27%)

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  6. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 71
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    71
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  8. #9 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  9. #10 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N
    Shade match 76
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneLuminous rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 75
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  11. #12 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 3
    Shade match 66
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    66
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  12. #13 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W
    Shade match 74
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourClaims a skin-like finishNo drying alcohol listed

    Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium tan with warm peach undertones

    Medium confidence· Digital match

    View match
  13. #14 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W
    Shade match 64
    $31Ulta BeautyUlta BeautyCosts $1 more

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneLuminous rather than matte finish

    Score details
    Shade match
    64
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 340 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    280

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 280

    • Close colour
    • Light medium · Neutral undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    22P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 22P

    • Looks identical
    • Light medium · Cool · pink undertone

    $24

    SephoraView at Sephora
  2. Kryolan Professional Makeup Natural Fluid Foundation

    NP 8

    Kryolan Professional Makeup Natural Fluid Foundation, shade NP 8

    • Looks identical
    • Light medium · Cool · pink undertone

    $51.50

    Ulta BeautyView at Ulta Beauty
  3. Rude Perfect Base Foundation Stick

    15C Medium Cool

    Rude Perfect Base Foundation Stick, shade 15C Medium Cool

    • Looks identical
    • Light medium · Cool undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    481 Cool Sand

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 481 Cool Sand

    • Very close colour
    • Light · Cool undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  5. Kylie Cosmetics Natural Blur Powder Foundation

    7C

    Kylie Cosmetics Natural Blur Powder Foundation, shade 7C

    • Very close colour
    • Light medium · Cool · rosy undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. SIIA Cosmetics Flawless Glow Cushion Foundation

    L07 Petal

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade L07 Petal

    • Looks identical
    • Light medium

    $18.75

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 340. Every attribute compared, with its share of the score.

ComparedYour shade340Closest matchTan NeutralScore
Shade match55% of overall83
Colour89#efae79#e5a778Very close colourColour difference 2.4 (0 is identical)
Depth92Light mediumLight mediumSameDepth difference: 3.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 79/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral.

Same or better

  • $22 less
  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Satin finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Tan Neutral

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.