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Pro Filt'r Instant Retouch Longwear Liquid Concealer 280 dupes and alternatives Fenty Beauty

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan5Cruelty-free, applied. RemoveOil-free0With SPF0Mineral1

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Only showing matches cruelty-free.

  • 22 matches have no cruelty-free claim listed and are not shown.

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
280Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Fair
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Shade match
86out of 100
Colour
91
Depth
94
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: CoverGirl TruBlend Undercover Concealer Buff Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
280Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Buff Beige
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    35H medium honey
    Shade match 72
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Light 4
    Shade match 80
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 5.8 N
    Shade match 82
    $32SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDescribed as light, yours as medium tanNot marketed for dry skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as medium tan · Not marketed for dry skin

    Retailer shade note: light w/ warm-neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium tan

    View match
  6. #8 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 05 W
    Shade match 72
    $32SephoraSephoraCosts $2 more

    Matches: Claims a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 280 (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    125

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 125

    • Slight colour difference
    • Light · Neutral undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    130

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 130

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix Powder Plus Foundation

    N5

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade N5

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Fair Beige

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Fair Beige

    • Very close colour
    • Very fair · Neutral undertone

    $39

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    12 Warm Honey

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12 Warm Honey

    • Very close colour
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart
  6. Well People Skinforia Serum Foundation

    14 Fair Neutral

    Well People Skinforia Serum Foundation, shade 14 Fair Neutral

    • Very close colour
    • Fair · Neutral undertone

    $21

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest shade matchFairScore
Shade match55% of overall86
Colour91#fdcaaa#ffd2b3Very close colourColour difference 2.2 (0 is identical)
Depth94FairVery fairCloseDepth difference: 3.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.

Same or better

  • $18 less
  • Very close colour
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Why the closest overall alternative works

CoverGirl TruBlend Undercover Concealer in Buff Beige, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest overall alternativeBuff BeigeScore
Shade match55% of overall81
Colour74#fdcaaa#ecb99eClose colourColour difference 4.4 (0 is identical)
Depth75FairLightSome differenceDepth difference: 8.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Buff Beige.

Same or better

  • $17.01 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

CoverGirl TruBlend Undercover Concealer Buff Beige

Match price
$12.99Ulta BeautyUlta Beauty
$17.01 less (57%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.