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Pro Filt'r Instant Retouch Longwear Liquid Concealer 210 dupes and alternatives Fenty Beauty

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan9Cruelty-free, applied. RemoveOil-free0With SPF0Mineral1

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Only showing matches cruelty-free.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade match: e.l.f. Cosmetics Hydrating Camo Concealer Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
210Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Light Ivory
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Satin · Full coverage
Shade match
94out of 100
Colour
92
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
210Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Light Ivory
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · CoverGirl

    TruBlend Undercover Concealer

    Buff Beige
    Shade match 79
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Golden Beige
    Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27S light-medium sand
    Shade match 76
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 85
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 72
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneSatin rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 2
    Shade match 79
    $22SephoraSephora$8 less (27%)

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 210 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    136N

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 136N

    • Close colour
    • Light · Neutral · neutral golden undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    205C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 205C

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $53

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart
  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    13 Light Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 13 Light Neutral

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    6L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 6L

    • Looks identical
    • Fair · Warm undertone

    $47

    SephoraView at Sephora
  5. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    130

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 130

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    37

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 37

    • Looks identical
    • Fair · Warm · yellow undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest shade matchLight IvoryScore
Shade match55% of overall94
Colour92#fec5a1#f4bf9bVery close colourColour difference 1.9 (0 is identical)
Depth93FairLightCloseDepth difference: 3.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory.

Same or better

  • $22 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Satin finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest overall alternativeLight IvoryScore
Shade match55% of overall87
Colour80#fec5a1#edc1a0Close colourColour difference 3.6 (0 is identical)
Depth92FairLightCloseDepth difference: 3.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory.

Same or better

  • $22 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Hydrating Camo Concealer Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.