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Pro Filt'r Instant Retouch Longwear Liquid Concealer 445 dupes and alternatives Fenty Beauty

Tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
445Change shade
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
5N
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Shade match
87out of 100
Colour
92
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
445Change shade
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
35.0 Rich Amber
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 78
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral
    Shade match 80
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden
    Shade match 79
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperWarm rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with light-golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 75
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep
    Shade match 77
    $36Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 73
    $30SephoraSephoraSame price

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertone

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone

    Retailer shade note: deep with peachy golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 75
    $36Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · CoverGirl

    TruBlend Undercover Concealer

    Golden Amber
    Shade match 70
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterWarm rather than olive undertoneDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    405 Toffee
    Shade match 71
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    400 Caramel
    Shade match 69
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. Shade match 82
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    16HR Camo Concealer

    Deep Cinnamon
    Shade match 64
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: deep w/ rosy cool undertone - online only

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 122 Clove
    Shade match 85
    $22$32SephoraSephora$8 less (27%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    13 Deep
    Shade match 67
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha
    Shade match 82
    $22$32SephoraSephora$8 less (27%)

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 84
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Warm rather than olive undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  22. Shade match 78
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 76
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  24. Shade match 72
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 118 Amber
    Shade match 76
    $22$32SephoraSephora$8 less (27%)

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 77
    $22SephoraSephora$8 less (27%)

    Matches: Both claim long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperWarm rather than olive undertoneRadiant rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 80
    $12Ulta BeautyUlta Beauty$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep
    Shade match 58
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    58
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Tan-Deep with cool undertones

    Medium confidence· Digital match

    View match
  29. Shade match 84
    $42SephoraSephoraCosts $12 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterWarm rather than olive undertoneRadiant rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan to deep with a golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 445 (Tan · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

Closest foundations

  1. Live Tinted HUESTICK Complexion Stick

    07 Medium

    Live Tinted HUESTICK Complexion Stick, shade 07 Medium

    • Looks identical
    • Medium tan · Warm undertone

    $42

  2. L'Oréal Paris True Match Super-Blendable Foundation

    W8 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W8 Warm Medium Deep

    • Looks identical
    • Medium tan · Warm undertone

    $13.99

  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C8

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C8

    • Very close colour
    • Medium tan · Olive undertone

    $39

  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    18T

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 18T

    • Looks identical
    • Tan · Warm undertone

    $47

  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    30W Cumaru

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 30W Cumaru

    • Looks identical
    • Tan · Warm undertone

    $50

  6. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Caramel

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Caramel

    • Looks identical
    • Tan · Warm undertone

    $45

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5N, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445. Every attribute compared, with its share of the score.

ComparedYour shade445Closest shade match5NScore
Shade match55% of overall87
Colour92#bc7e58#b57a52Very close colourColour difference 2.0 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70Olive · warm oliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 77/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5N.

Same or better

  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445. Every attribute compared, with its share of the score.

ComparedYour shade445Closest overall alternative35.0 Rich AmberScore
Shade match55% of overall85
Colour85#bc7e58#b17e58Close colourColour difference 3.0 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 86/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Warm rather than olive undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5N

Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.