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Pro Filt'r Instant Retouch Longwear Liquid Concealer 445 dupes and alternatives Fenty Beauty

Tan · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol11Vegan4Cruelty-free5Oil-free0With SPF0Mineral0

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Only showing matches made for combination skin.

  • 8 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
445Change shade
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
35.0 Rich Amber
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Shade match
85out of 100
Colour
85
Depth
97
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 82
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 82
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 78
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 77
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 75
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #8 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep
    Shade match 73
    $30SephoraSephoraSame price

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC47
    Shade match 75
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertone

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone

    Retailer shade note: deep with peachy golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5
    Shade match 82
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  10. #11 · e.l.f. Cosmetics

    16HR Camo Concealer

    Deep Cinnamon
    Shade match 64
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: deep w/ rosy cool undertone - online only

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 445 (Tan · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    335

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 335

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Live Tinted HUESTICK Complexion Stick

    07 Medium

    Live Tinted HUESTICK Complexion Stick, shade 07 Medium

    • Looks identical
    • Medium tan · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Super-Blendable Foundation

    W8 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W8 Warm Medium Deep

    • Looks identical
    • Medium tan · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix Powder Plus Foundation

    C8

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C8

    • Very close colour
    • Medium tan · Olive undertone

    $39

    SephoraView at Sephora
  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    18T

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 18T

    • Looks identical
    • Tan · Warm undertone

    $47

    SephoraView at Sephora
  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    30W Cumaru

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 30W Cumaru

    • Looks identical
    • Tan · Warm undertone

    $50

    SephoraView at Sephora
  6. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Caramel

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Caramel

    • Looks identical
    • Tan · Warm undertone

    $45

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445. Every attribute compared, with its share of the score.

ComparedYour shade445Closest match35.0 Rich AmberScore
Shade match55% of overall85
Colour85#bc7e58#b17e58Close colourColour difference 3.0 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 86/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Warm rather than olive undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 35.0 Rich Amber

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.