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Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 dupes and alternatives Fenty Beauty

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol6Vegan5Cruelty-free5Oil-free0With SPF0Mineral0

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Only showing matches made for combination skin.

  • 9 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 3Y52

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
390Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
3Y52
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
75
Shade match
92out of 100
Colour
88
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42
    Shade match 91
    $35SephoraSephoraCosts $5 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for tan skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Neutral
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for dry skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Chestnut
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with golden rich undertones

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 64
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    64
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    530 Suede C
    Shade match 62
    $32Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    62
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  6. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Caramel
    Shade match 57
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneSatin rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Described as medium tan, yours as deep tanNot marketed for dry skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as medium tan, yours as deep tan · Not marketed for dry skin

    Retailer shade note: medium tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep tan

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 (Medium · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    330

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 330

    • Very close colour
    • Medium · Warm undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  2. Natasha Denona HY-GLAM Powder Foundation

    Y12

    Natasha Denona HY-GLAM Powder Foundation, shade Y12

    • Very close colour
    • Medium · Warm · yellow undertone

    $55

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    10 Tan

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 10 Tan

    • Very close colour
    • Medium · Warm undertone

    $48

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $16.99

    CVSView at CVS
  5. Rare Beauty True to Myself Natural Matte Longwear Foundation

    26 Medium Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 26 Medium Warm

    • Very close colour
    • Medium light · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty Easy Blur Natural Airbrush Foundation

    Cinnamon 440G

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Cinnamon 440G

    • Very close colour
    • Medium · Warm · golden undertone

    $37

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 3Y52, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest match3Y52Score
Shade match55% of overall92
Colour88#e29552#d59254Very close colourColour difference 2.6 (0 is identical)
Depth94MediumMediumSameDepth difference: 3.2
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 3Y52.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 3Y52

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.