Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar concealer overall.
SephoraYour shade $30 at Sephora
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beauty$32View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L1.25 - Very light with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Not marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fairest with neutral to rosy undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper
Retailer shade note: very fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Not marketed for combination skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L2 - Very light with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (57%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraSame priceMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperNeutral rather than cool undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (47%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra light with cool undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Very Fair, Cool Pink
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: L1 - Very light with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephora$16 less (53%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $2 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$13.01 less (43%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishNot marketed for normal/dry/combination/oily skin
Very close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Not marketed for normal/dry/combination/oily skin
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 110 (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
110
$40
1.5C
$63
1.5 Cream
$49
NP 4
$51.50
1CR
$55
OSLO
12B Fair Beige
$42
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige.
8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
SephoraYour shade $30 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
