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Pro Filt'r Instant Retouch Longwear Liquid Concealer 200 dupes and alternatives Fenty Beauty

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2C

The equivalent shade: scored on colour, depth and undertone only.

The match
Estée Lauder
2C
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Shade match
89out of 100
Colour
85
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
24.0 Medium Beige
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27B light-medium beige
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22B light beige
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L3 - Light to medium with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    350 Bisque
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · CoverGirl

    TruBlend Undercover Concealer

    Buff Beige
    Shade match 74
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · CoverGirl

    TruBlend Undercover Concealer

    Warm Beige
    Shade match 71
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with cool peachy undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 71
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    TruBlend Undercover Concealer

    Porcelain
    Shade match 70
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. Shade match 69
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 71
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 65
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Rare Beauty

    Liquid Touch Brightening Concealer

    220C
    Shade match 84
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with cool peach undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 82
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for dry/combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    25

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Radiant Creamy Concealer

    Creme Brulee
    Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.5 - light with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27H light-medium honey
    Shade match 61
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    61
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  21. Shade match 79
    $42SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    25

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: light skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  22. Shade match 63
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    63
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Radiant Creamy Concealer

    Honey
    Shade match 82
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L3 - light to medium with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Ivory
    Shade match 66
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneSatin rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with warm-neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with subtle pink undertones

    Medium confidence· Digital match

    View match
  26. Shade match 87
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneClaims a skin-like finishNo drying alcohol listed

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light+ with cool pink undertones

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Radiant Creamy Concealer

    Madeleine
    Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.3 - light with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · NARS

    Radiant Creamy Concealer

    Café Au Lait
    Shade match 75
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L2.4 - light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 200 (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    170

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 170

    • Close colour
    • Light · Cool undertone

    $40

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C1.5 Cool Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade C1.5 Cool Light

    • Looks identical
    • Fair · Cool undertone

    $13.99

  2. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    RN3

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade RN3

    • Very close colour
    • Fair · Cool · rosy undertone

    $52

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    8 Light Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 8 Light Cool

    • Very close colour
    • Fair · Cool undertone

    $38

  4. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Light 10 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Light 10 R

    • Very close colour
    • Very fair · Cool · rosy undertone

    $17.99

  5. R.E.M. Beauty Sweetener Foundation

    light 3 c

    R.E.M. Beauty Sweetener Foundation, shade light 3 c

    • Very close colour
    • Fair · Cool · pink undertone

    $35

  6. Tarte Face Tape Full Coverage Foundation

    22B Light Beige

    Tarte Face Tape Full Coverage Foundation, shade 22B Light Beige

    • Very close colour
    • Light · Cool · pink undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2C, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 200. Every attribute compared, with its share of the score.

ComparedYour shade200Closest shade match2CScore
Shade match55% of overall89
Colour85#f9c8b2#eac0aaClose colourColour difference 3.0 (0 is identical)
Depth88FairLightCloseDepth difference: 5.1
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2C.

Same or better

  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 200. Every attribute compared, with its share of the score.

ComparedYour shade200Closest overall alternative24.0 Medium BeigeScore
Shade match55% of overall85
Colour81#f9c8b2#e8bba5Close colourColour difference 3.5 (0 is identical)
Depth81FairLightSome differenceDepth difference: 7.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 86/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2C

Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.