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Pro Filt'r Instant Retouch Longwear Liquid Concealer 130 dupes and alternatives Fenty Beauty

Very fair · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Almond

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
130Change shade
Depth and undertone: Very fair · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Too Faced
Almond
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
92out of 100
Colour
95
Depth
97
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Cannelle

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
130Change shade
Depth and undertone: Very fair · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
NARS
Cannelle
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Warm rather than olive undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.2 - Light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    355 Vanilla
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 79
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperWarm rather than olive undertoneNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 81
    $30SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperNeutral rather than olive undertone

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  9. Shade match 83
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 79
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    345 Oatmeal
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 80
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than olive undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 79
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than olive undertone

    Retailer shade note: very fair with golden undertones

    High confidence· Digital match

    View match
  16. Shade match 85
    $35SephoraSephoraCosts $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperNeutral rather than olive undertoneDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for very fair skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair
    Shade match 79
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperWarm rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for combination skin

    Retailer shade note: Fair with netural warm undertones

    High confidence· Digital match

    View match
  18. #20 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden
    Shade match 80
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperWarm rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for combination skin

    Retailer shade note: very fair skin tones with golden undertones

    High confidence· Digital match

    View match
  19. #21 · NARS

    Soft Matte Complete Concealer

    Chantilly
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L1 - Very light with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 72
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 72
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperWarm rather than olive undertoneNot marketed for dry skin

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    High confidence· Digital match

    View match
  22. Shade match 75
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium
    Shade match 72
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: Fair with neutral warm undertones

    High confidence· Digital match

    View match
  24. #26 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 67
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  25. #27 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral
    Shade match 70
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    83
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with neutral undertones

    High confidence· Digital match

    View match
  26. #28 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 69
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: L2.5 - Light with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Shape Tape Full Coverage Matte Concealer

    8B porcelain beige
    Shade match 65
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  28. Shade match 79
    $34SephoraSephoraCosts $4 more

    Matches: Both claim not settling into linesClaims a lightweight feelNo drying alcohol listed

    Differences: Slightly deeperWarm rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  29. Shade match 91
    $12.99Ulta BeautyUlta Beauty$17.01 less (57%)

    Matches: Near-identical swatch colourBoth claim not settling into linesNo drying alcohol listed

    Differences: Warm rather than olive undertoneRadiant rather than matte finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    12
    Wear & performance
    64
    Skin suitability
    0

    Looks identical · Radiant finish

    Ingredients (not scored): 22% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than matte finish · No long-wear claim · Not marketed for normal/dry/combination/oily skin

    Retailer shade note: Ivory

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 130 (Very fair · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    130

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 130

    • Very close colour
    • Very fair · Olive · warm olive undertone

    $40

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    1W Brioche

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 1W Brioche

    • Looks identical
    • Very fair · Warm undertone

    $54

  2. Kryolan Professional Makeup Natural Fluid Foundation

    NO 2

    Kryolan Professional Makeup Natural Fluid Foundation, shade NO 2

    • Very close colour
    • Very fair · Olive undertone

    $51.50

  3. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  4. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    412 Warm Ivory

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 412 Warm Ivory

    • Looks identical
    • Very fair · Warm undertone

    $18.99

  5. Huda Beauty Easy Blur Natural Airbrush Foundation

    Vanilla 120B

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Vanilla 120B

    • Looks identical
    • Very fair · Warm undertone

    $37

  6. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest shade matchAlmondScore
Shade match55% of overall92
Colour95#feddbf#fbd8bbLooks identicalColour difference 1.4 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone80Olive · warm oliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Warm rather than olive undertone
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Cannelle, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest overall alternativeCannelleScore
Shade match55% of overall91
Colour95#feddbf#f7d9beLooks identicalColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Cannelle.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Warm rather than olive undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Almond

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Cannelle

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.