Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Warm rather than olive undertone· Radiant rather than matte finish
Score details
Shade match
76
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with golden undertones
Matches: Claims a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Neutral rather than olive undertone· Radiant rather than matte finish
Score details
Shade match
71
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 290 (Very fair · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Radiant Creamy Concealer in Crema Catalana, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest matchCrema CatalanaHow they compareScore
Shade match55% of overall79
Colour60%96#fecfa9#fdcca8Looks identicalColour difference 1.2 (0 is identical)
Depth15%98Very fairFairCloseDepth difference: 1.2
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Overall match 68/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
View at Target