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Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 dupes and alternatives Fenty Beauty

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan3Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with a satin finish.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Deep Chestnut

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
390Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Deep Chestnut
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Satin · Full coverage
Overall match
78out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
65
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Shade match
82out of 100
Colour
72
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Tan Neutral
    Shade match 64
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    64
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Caramel
    Shade match 57
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneSatin rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 390 (Medium · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    330

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 330

    • Very close colour
    • Medium · Warm undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  2. Natasha Denona HY-GLAM Powder Foundation

    Y12

    Natasha Denona HY-GLAM Powder Foundation, shade Y12

    • Very close colour
    • Medium · Warm · yellow undertone

    $55

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    10 Tan

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 10 Tan

    • Very close colour
    • Medium · Warm undertone

    $48

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Pro-Matte Foundation

    Sand

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Sand

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $16.99

    CVSView at CVS
  5. Rare Beauty True to Myself Natural Matte Longwear Foundation

    26 Medium Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 26 Medium Warm

    • Very close colour
    • Medium light · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty Easy Blur Natural Airbrush Foundation

    Cinnamon 440G

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Cinnamon 440G

    • Very close colour
    • Medium · Warm · golden undertone

    $37

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Deep Chestnut, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest matchDeep ChestnutScore
Shade match55% of overall82
Colour72#e29552#e1a36dClose colourColour difference 4.6 (0 is identical)
Depth88MediumMedium lightCloseDepth difference: 5.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 78/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Deep Chestnut.

Same or better

  • $22 less
  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Satin finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Deep Chestnut

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.