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Pro Filt'r Instant Retouch Longwear Liquid Concealer 370 dupes and alternatives Fenty Beauty

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan3Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 380W

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
370Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
380W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
43
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W
    Shade match 86
    $32Ulta BeautyUlta BeautyCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W
    Shade match 82
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNot marketed for normal/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    46

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    360W
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 86
    $24SephoraSephora$6 less (20%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 370 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    315

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 315

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Toffee 330

    Maybelline Fit Me Matte + Poreless Foundation, shade Toffee 330

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Clinique Daily Calm Makeup Balm Foundation

    Light Medium 3

    Clinique Daily Calm Makeup Balm Foundation, shade Light Medium 3

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  3. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Medium Dark 35 NG

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Medium Dark 35 NG

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $17.99

    SephoraView at Sephora
  4. Juvia's Place I Am Magic Velvety Matte Foundation

    400 Ethiopia

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 400 Ethiopia

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  5. Ulta Beauty Collection Complexion Crush Foundation

    Medium To Tan Peach

    Ulta Beauty Collection Complexion Crush Foundation, shade Medium To Tan Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. Juvia's Place I am Magic Natural Radiance Foundation

    530 Ibiza

    Juvia's Place I am Magic Natural Radiance Foundation, shade 530 Ibiza

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $14.40

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 380W, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest match380WScore
Shade match55% of overall95
Colour98#d29969#d09866Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oilyOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 380W.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 37%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 380W

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.