Pro Filt'r Instant Retouch Longwear Liquid Concealer 255 dupes and alternatives Fenty Beauty
3.8 (2,257)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
Matches: Claims a skin-like finish· No drying alcohol listed
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
43
Wear & performance
40
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Slightly cooler undertone· Radiant rather than matte finish
Score details
Shade match
68
Finish & visual result
43
Wear & performance
70
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M0 - medium with cool undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly deeper· Slightly cooler undertone· Radiant rather than matte finish
Score details
Shade match
68
Finish & visual result
43
Wear & performance
70
Skin suitability
75
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M1.25 - medium with cool undertones
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 255 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Radiant Creamy Concealer in Praline, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 255. Every attribute compared, with its share of the score.
ComparedYour shade255Closest shade matchPralineHow they compareScore
Shade match55% of overall95
Colour60%93#fdc099#f6ba90Very close colourColour difference 1.9 (0 is identical)
Depth15%94FairLightCloseDepth difference: 3.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 77/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 255. Every attribute compared, with its share of the score.
ComparedYour shade255Closest overall alternative34S medium sandHow they compareScore
Shade match55% of overall84
Colour60%75#fdc099#e9bb96Close colourColour difference 4.2 (0 is identical)
Depth15%90FairLightCloseDepth difference: 4.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 84/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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