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Pro Filt'r Instant Retouch Longwear Liquid Concealer 430 dupes and alternatives Fenty Beauty

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Combination0
  • Oily0
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Only showing matches with medium coverage, in serum form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
430Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Medium Golden
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
65out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
54
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
74out of 100
Colour
61
Depth
81
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 430 (Medium tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    315

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 315

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $40

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    YP11

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade YP11

    • Looks identical
    • Medium tan · Warm · yellow undertone

    $52

  2. Ulta Beauty Collection Complexion Crush Foundation

    Tan Warm

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Warm

    • Very close colour
    • Medium tan · Warm undertone

    $16

  3. J.Cat Beauty Aquasurance Compact Foundation

    Golden Beige

    J.Cat Beauty Aquasurance Compact Foundation, shade Golden Beige

    • Very close colour
    • Medium tan · Warm · golden undertone

    $15.99

  4. Clinique Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 100 Deep Honey

    • Very close colour
    • Medium tan · Warm undertone

    $39

  5. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Close depth, colour not measured
    • Medium · Warm undertone

    $30

  6. Pixi On-the-Glow BASE Foundation Moisture Stick

    Chai

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Chai

    • Very close colour
    • Medium tan · Warm undertone

    $15.40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 430. Every attribute compared, with its share of the score.

ComparedYour shade430Closest matchMedium GoldenScore
Shade match55% of overall74
Colour61#d18849#d7986cSlight colour differenceColour difference 6.1 (0 is identical)
Depth81Medium tanMediumSome differenceDepth difference: 7.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 65/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden.

Same or better

  • $18 less
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Visible colour difference
  • Runs slightly lighter
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Medium Golden

Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.