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Pro Filt'r Soft Matte Longwear Foundation 120 dupes and alternatives Fenty Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF.

  • 27 matches have no SPF listed and are not shown.

Closest shade match: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Fair Ivory LN2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
120Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
PÜR
Fair Ivory LN2
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34Ulta BeautyUlta Beauty
$6 less (15%)

Your shade $40 at Sephora

Closest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
120Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Ivory 205
Depth and undertone: Very fair
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Match price
$18.49Ulta BeautyUlta Beauty
$21.51 less (54%)

Your shade $40 at Sephora · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Ivory
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 120 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Very close colour
    • Very fair · Neutral undertone

    $30

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

  2. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Looks identical
    • Very fair · Neutral undertone

    $36

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Very close colour
    • Very fair · Neutral undertone

    $22

  6. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Fair Ivory LN2, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest shade matchFair Ivory LN2Score
Shade match55% of overall95
Colour92#fde2cc#f4dccaVery close colourColour difference 2.0 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Fair Ivory LN2.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest overall alternativeIvory 205Score
Shade match55% of overall88
Colour93#fde2cc#f7dcc9Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205.

Same or better

  • $21.51 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • No fragrance listed
  • Adds SPF 28

Different

  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Fair Ivory LN2

Best price
$34Ulta BeautyUlta Beauty
$6 less (15%)

Your shade $40 at Sephora

Closest overall alternative

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

Match price
$18.49Ulta BeautyUlta Beauty
$21.51 less (54%)

Your shade $40 at Sephora · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.