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Pro Filt'r Soft Matte Longwear Foundation 210 dupes and alternatives Fenty Beauty

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
210Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Pixi
Tan
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$18 less (45%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 27 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
210Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light 27 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $60SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $60SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 90
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: light-medium with warm olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 94
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Cushion Foundation

    250 Neutral
    Shade match 93
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. Shade match 94
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Latte 300N
    Shade match 94
    $37SephoraSephora$3 less (8%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    465 Sand
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    180 Medium Cool
    Shade match 83
    $18.99Ulta BeautyUlta Beauty$21.01 less (53%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 97
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  17. Shade match 99
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. Shade match 98
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Slight colour difference
    • Fair · Warm undertone

    $30

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Looks identical
    • Light medium

    $15.99

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Tan, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest shade matchTanScore
Shade match55% of overall99
Colour98#e1ad85#dfab83Looks identicalColour difference 0.5 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Tan.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest overall alternativeLight 27 NeutralScore
Shade match55% of overall94
Colour97#e1ad85#deaa80Looks identicalColour difference 1.0 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Tan

Match price
$22Ulta BeautyUlta Beauty
$18 less (45%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 27 Neutral

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.