Pro Filt'r Soft Matte Longwear Foundation 220 dupes and alternatives Fenty Beauty
Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
Skin type
- Dry0
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches in cream form.
- 4 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Medium
The equivalent shade and the most similar foundation overall.

220Change shade
- Overall match
- 82out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 67
- Shade match
- 92out of 100
- Colour
- 93
- Depth
- 99
- Undertone
- 85
Your shade $40 at Sephora
Where to buy Medium
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 220 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

220
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220
- Very close colour
- Fair · Warm undertone
$30
Closest concealers
Medium Peach
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach
- Looks identical
- Light · Warm · peach undertone
$8

3 Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach
- Very close colour
- Light · Warm · peach undertone
$42

Golden Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige
- Very close colour
- Light · Warm · golden undertone
$36
NC14.5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5
- Very close colour
- Light · Neutral · neutral golden undertone
$30

27S light-medium sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand
- Very close colour
- Light · Warm · golden undertone
$32
2W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W
- Very close colour
- Light · Warm undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Medium, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 220. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium.
Same or better
- $1 less
- Very close colour
- Similar undertone (neutral vs warm)
- Same matte finish
- Same full coverage
- Claims a blurring effect
- No fragrance listed
- Adds SPF 40
Different
- No long-wear claim
- Does not claim not settling into lines
- Not marketed for normal skin
Ingredients (information only, not scored)
14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
Where to buy Medium
Your shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.