Light medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
27 of 32 matches
Only showing matches with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$27.01 less (68%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$21.01 less (53%)Matches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
SephoraCosts $15 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$26 less (65%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (65%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 46% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta BeautyCosts $15 moreMatches: Near-identical swatch colourSame full coverageNo fragrance listed
Differences: Natural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $15 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: M4 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$8 less (20%)Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
Retailer shade note: warm oat
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$25.60 less (64%)Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty$30 less (75%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Radiant rather than matte finishDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines
Differences: Radiant rather than matte finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: medium to tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$26.01 less (65%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$18 less (45%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)No fragrance listed
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium warm 1
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraShowing 12 of 25 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 240 (Light medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
250
$30
4W Warm
$42
Biscuit
$36
Biscuit
$36
2N22
$35
310W
$24
23.5 Medium Amber
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 3W1 Tawny, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 3W1 Tawny.
15 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC30, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC30.
13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 3W1 Tawny
SephoraYour shade $40 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC30
SephoraYour shade $40 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
