Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
11 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sSephoraSame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium golden olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: medium tan with neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $12 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: medium to dark, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (60%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
370
$30
Tone 7.5 W
$32
Toasted Almond 5.3 Golden
$31
NC42
$30
3Y52
$35
Caramel
Maple 8.5
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm.
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation 405W
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
