Pro Filt'r Soft Matte Longwear Foundation 310 dupes and alternatives Fenty Beauty
Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
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2 of 31 matches
Only showing matches with medium coverage, in powder form.
- 8 matches have no formulation listed and are not shown.
Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 6N
The equivalent shade: scored on colour, depth and undertone only.

310Change shade
- Shade match
- 87out of 100
- Colour
- 94
- Depth
- 99
- Undertone
- 65
Your shade $40 at Sephora · product price; shade not separately priced
Where to buy 6N
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 420 Bisque (N)
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

310Change shade
- Overall match
- 85out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 84
Your shade $40 at Sephora
Where to buy 420 Bisque (N)
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

370
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370
- Very close colour
- Medium · Neutral · neutral golden undertone
$30
Closest concealers

Tone 7.5 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W
- Looks identical
- Medium · Warm · peach undertone
$32

Toasted Almond 5.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden
- Very close colour
- Medium · Warm · golden undertone
$31
NC42
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42
- Very close colour
- Medium · Warm · golden undertone
$30

3Y52
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52
- Very close colour
- Medium · Warm · golden undertone
$35

Caramel

Maple 8.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5
- Very close colour
- Medium · Warm · peach undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kylie Cosmetics Natural Blur Powder Foundation in 6N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kylie Cosmetics Natural Blur Powder Foundation in 6N.
Same or better
- $2 less
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Claims a blurring effect
- Both claim not settling into lines
- Claims colour stability
- Claims a lightweight feel
- No fragrance listed
Different
- Neutral rather than warm undertone
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 420 Bisque (N), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 420 Bisque (N).
Same or better
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Claims a blurring effect
- Both claim long-wearing
- Both claim not settling into lines
- Claims a lightweight feel
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Kylie Cosmetics Natural Blur Powder Foundation 6N
Your shade $40 at Sephora · product price; shade not separately priced
Closest overall alternative
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 420 Bisque (N)
Your shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.