Pro Filt'r Soft Matte Longwear Foundation 310 dupes and alternatives Fenty Beauty
Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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- Fragrance2
- Alcohol denat.2
- Talc2
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2 of 31 matches
Only showing matches in stick form.
- 8 matches have no formulation listed and are not shown.
Closest shade match: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 10
The equivalent shade: scored on colour, depth and undertone only.
310Change shade
- Shade match
- 98out of 100
- Colour
- 96
- Depth
- 98
- Undertone
- 100
SephoraYour shade $40 at Sephora
Where to buy 10
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta BeautyClosest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
310Change shade
- Overall match
- 82out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 76
- Skin (Skin suitability)
- 84
TargetYour shade $40 at Sephora
Where to buy Medium Tones
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetLooking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
370
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370
- Very close colour
- Medium · Neutral · neutral golden undertone
$30
Closest concealers
Tone 7.5 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W
- Looks identical
- Medium · Warm · peach undertone
$32
Toasted Almond 5.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden
- Very close colour
- Medium · Warm · golden undertone
$31
NC42
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42
- Very close colour
- Medium · Warm · golden undertone
$30
3Y52
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52
- Very close colour
- Medium · Warm · golden undertone
$35
Caramel
Maple 8.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5
- Very close colour
- Medium · Warm · peach undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 10, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 10.
Same or better
- Near-identical swatch colour
- Same warm undertone
- Claims a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Claims transfer resistance
- Both claim not settling into lines
- Claims colour stability
- No fragrance listed
Different
- Natural finish instead of matte
- Light rather than full coverage
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Why the closest overall alternative works
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.
Same or better
- $25.41 less
- Same matte finish
- Same full coverage
- Claims a blurring effect
- Both claim long-wearing
- No fragrance listed
- Adds SPF 15
Different
- Does not claim not settling into lines
Not compared
- Colour not compared: swatch data missing
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 10
SephoraYour shade $40 at Sephora
Closest overall alternative
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones
TargetYour shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.