Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
26 of 31 matches
Only showing matches made for combination skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$21.01 less (53%)Matches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVS
SephoraCosts $2 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium tan with warm olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: medium to dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: MD2.3 - medium-deep with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium beige with olive undertone for medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta Beauty(product price)$5 less (13%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: tan with warm golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (60%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta BeautyCosts $1 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Light rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sWalmart$25.03 less (63%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
SephoraSame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium golden olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sWalmart$25.03 less (63%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraSame priceMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: medium tan with neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $12 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: medium to dark, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyTarget$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourSame warm undertoneClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (60%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyWalmart$25.03 less (63%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 25 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
370
$30
Tone 7.5 W
$32
Toasted Almond 5.3 Golden
$31
NC42
$30
3Y52
$35
Caramel
Maple 8.5
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jane Iredale Beyond Matte Liquid Foundation in M10, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M10.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
