Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
8 of 31 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$0.50 less (1%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: for medium deep rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $15 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Sephora$16 less (40%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: tan with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Radiant rather than matte finishDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines
Retailer shade note: tan with golden to peach undertone for deeper tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 370 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
400
$30
NW35
$30
C8
$16.99
Caramel Corn 5.1 Neutral
$31
18W
$30
Valley 8.25
$39
420N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 47S Tan-Deep Sand, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 47S Tan-Deep Sand.
10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation in Seville, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in Seville.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation 47S Tan-Deep Sand
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
NARS Natural Matte Longwear Foundation Seville
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
