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Pro Filt'r Soft Matte Longwear Foundation 390 dupes and alternatives Fenty Beauty

Deep tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Powder0
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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a natural matte finish.

Closest shade matchClosest overall alternative: Youngblood BeyondBlur Skin Perfecting Foundation DW2

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
390Change shade
Depth and undertone: Deep tan · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Youngblood
DW2
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$58Ulta BeautyUlta Beauty
Costs $18 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 390 (Deep tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Close colour
    • Deep tan · Warm · peach undertone

    $39

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Close colour
    • Deep tan · Warm undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youngblood BeyondBlur Skin Perfecting Foundation in DW2, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest matchDW2Score
Shade match55% of overall94
Colour90#ae6a39#aa6931Very close colourColour difference 2.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyDry, normal, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood BeyondBlur Skin Perfecting Foundation in DW2.

Same or better

  • Very close colour
  • Same warm undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims a blurring effect
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy DW2

Match price
$58Ulta BeautyUlta Beauty
Costs $18 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.