Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 480 dupes and alternatives Fenty Beauty

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF2Mineral2

Avoid an ingredient

Sort

4 of 32

Only showing matches made for sensitive skin, with full coverage.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 405

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
480Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
405
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
87
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep
    Shade match 88
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep complexion with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DW5
    Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Honey
    Shade match 79
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep complexion with warm golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 480 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Slight colour difference
    • Deep · Cool undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 405, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.

ComparedYour shade480Closest match405Score
Shade match55% of overall92
Colour87#6c3d23#673c29Very close colourColour difference 2.7 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 405.

Same or better

  • $24.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 405

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.