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Pro Filt'r Soft Matte Longwear Foundation 480 dupes and alternatives Fenty Beauty

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 375

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
480Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
375
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
93out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 405

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
480Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
405
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep complexion with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 92
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  4. Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep complexion with warm golden undertone

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Near-identical swatch colourClaims a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 480 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Slight colour difference
    • Deep · Cool undertone

    $30

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 375, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.

ComparedYour shade480Closest shade match375Score
Shade match55% of overall93
Colour90#6c3d23#663924Very close colourColour difference 2.3 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 375.

Same or better

  • $24.01 less
  • Very close colour
  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 405, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.

ComparedYour shade480Closest overall alternative405Score
Shade match55% of overall92
Colour87#6c3d23#673c29Very close colourColour difference 2.7 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 405.

Same or better

  • $24.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 375

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 405

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.