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Pro Filt'r Soft Matte Longwear Foundation 260 dupes and alternatives Fenty Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol10Vegan7Cruelty-free6Oil-free1With SPF5Mineral2

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14 of 31

Only showing matches made for sensitive skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
260Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F10
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$25 less (63%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 355 Bisque (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
260Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Lancôme
355 Bisque (C)
Depth and undertone: Light medium
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $13 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7.2NW
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F10N
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.2N
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    355N
    Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    2W1 Dawn
    Shade match 91
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    465 Sand
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium Neutral
    Shade match 97
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    49
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with a neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Warm
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium beige with golden to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  9. #11 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Tan
    Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$18 less (45%)

    Matches: Near-identical swatch colourSame neutral undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 75
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. #13 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    13M
    Shade match 93
    $47SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Sand
    Shade match 95
    $14.97WalmartWalmart$25.03 less (63%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    59
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 260 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F10, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest shade matchF10Score
Shade match55% of overall98
Colour96#dfaa80#deab85Looks identicalColour difference 1.1 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared29
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 71/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F10.

Same or better

  • $25 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest overall alternative355 Bisque (C)Score
Shade match55% of overall92
Colour99#dfaa80#dfa97eLooks identicalColour difference 0.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F10

Match price
$15Ulta BeautyUlta Beauty
$25 less (63%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 355 Bisque (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $13 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.