Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 235 dupes and alternatives Fenty Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol12Vegan6Cruelty-free5Oil-free0With SPF4Mineral0

Avoid an ingredient

Sort

16 of 31

Only showing matches made for sensitive skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
235Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Golden 1
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 510 Aruba

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
235Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
510 Aruba
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$14.40Ulta BeautyUlta Beauty
$25.60 less (64%)

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    540 Giza
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: for medium skin w/ cool neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.7W
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · LORAC

    PRO Soft Focus Longwear Foundation

    09
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Smashbox

    Always On Skin-Balancing Foundation

    M10W
    Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: level-one medium with a warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    180 Linen
    Shade match 82
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    MW3
    Shade match 93
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium 35 Warm
    Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.2N
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3W2 Cashew
    Shade match 90
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F9.2N
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 27
    Shade match 84
    $46.90Ulta BeautyUlta BeautyCosts $6.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    485 Golden Sun
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 235 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Slight colour difference
    • Light · Warm · yellow undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 76 Toasted Wheat

    Clinique Even Better All-Over Concealer + Eraser, shade WN 76 Toasted Wheat

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 235. Every attribute compared, with its share of the score.

ComparedYour shade235Closest shade matchGolden 1Score
Shade match55% of overall95
Colour93#dba567#d3a063Very close colourColour difference 1.8 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 3.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared25
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 73/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1.

Same or better

  • Very close colour
  • Same warm undertone
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Radiant finish instead of matte
  • Light rather than full coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 510 Aruba, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 235. Every attribute compared, with its share of the score.

ComparedYour shade235Closest overall alternative510 ArubaScore
Shade match55% of overall91
Colour87#dba567#dc9d5aVery close colourColour difference 2.8 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 2.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 510 Aruba.

Same or better

  • $25.60 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1

Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 510 Aruba

Best price
$14.40Ulta BeautyUlta Beauty
$25.60 less (64%)

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.