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Pro Filt'r Soft Matte Longwear Foundation 290 dupes and alternatives Fenty Beauty

Light medium · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Medium 14

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
290Change shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Golden Medium 14
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
98
Depth
98
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$39.50SephoraSephora
$0.50 less (1%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 350 Bisque (W)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
290Change shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Lancôme
350 Bisque (W)
Depth and undertone: Light medium
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Match price
$53Ulta BeautyUlta Beauty
Costs $13 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    180 Linen
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Warm rather than olive undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.5NW
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Warm rather than olive undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    530 Ibiza
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: for medium w/ cool golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    6 Warm
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $12.98WalmartWalmart$27.02 less (68%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    59
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 290 (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Close colour
    • Light · Warm · yellow undertone

    $30

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Looks identical
    • Light medium · Warm · golden undertone

    $22

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 06 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 06 O

    • Close colour
    • Light medium · Olive undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Medium 14, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest shade matchGolden Medium 14Score
Shade match55% of overall94
Colour98#dfb17f#e2b381Looks identicalColour difference 0.6 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall56
Skin type56Normal, combination, oilyNormal, dry, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 79/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Medium 14.

Same or better

  • $0.50 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Warm rather than olive undertone
  • Natural finish instead of matte
  • No long-wear claim
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 350 Bisque (W), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest overall alternative350 Bisque (W)Score
Shade match55% of overall91
Colour98#dfb17f#e1b483Looks identicalColour difference 0.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Olive · warm oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 350 Bisque (W).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Medium 14

Best price
$39.50SephoraSephora
$0.50 less (1%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 350 Bisque (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $13 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.