Deep tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
11 of 32 matches
Only showing matches made for sensitive skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$16 less (40%)Matches: Very close colourSame olive undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Retailer shade note: for dark skin w/ cool olive undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Warm rather than olive undertoneDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishSame full coverage
Differences: Warm rather than olive undertoneDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines
Retailer shade note: dark with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$36.11 less (90%)Matches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Neutral rather than olive undertoneNatural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: dark or deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$36.11 less (90%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than olive undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraCosts $13 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Warm rather than olive undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Warm rather than olive undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $13 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Warm rather than olive undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Warm rather than olive undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 425 (Deep tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
490
$30
Butterscotch 7.5 Golden
$31
6W
$38
23W
$30
147.5
$12.99
14.5 Deep
$36
Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 425. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 340 Kampala.
15 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
