Pro Filt'r Soft Matte Longwear Foundation 480 dupes and alternatives Fenty Beauty
4.4 (23,672)·Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20Ulta Beauty(product price)$20 less (50%)4.5 (18)
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
70
Wear & performance
68
Skin suitability
67
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: balanced deep brown with a soft golden shift
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
58
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: dark skin with neutral beige undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: dark skin with neutral beige undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Both claim long-wearing· Claims colour stability
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
62
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep skin with cool/deep rich red undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 480 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 540C, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.
ComparedYour shade480Closest shade match540CHow they compareScore
Shade match55% of overall93
Colour60%89#6c3d23#6d3a25Very close colourColour difference 2.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.
ComparedYour shade480Closest overall alternativeNeutral DeepHow they compareScore
Shade match55% of overall88
Colour60%95#6c3d23#683e26Looks identicalColour difference 1.5 (0 is identical)
Overall match 83/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $9 more
