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Pro Filt'r Soft Matte Longwear Foundation 490 dupes and alternatives Fenty Beauty

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan1Cruelty-free2Oil-free2With SPF6Mineral0

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Only showing matches with a matte finish.

Closest shade matchClosest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Chestnut (N-100)

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
490Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Neutral Chestnut (N-100)
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
92out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $18 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 127 Truffle
    Shade match 94
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW55
    Shade match 88
    $39SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: rich deep with neutral red undertones

    High confidence· Digital match

    View match
  3. #4 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 126 Espresso
    Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC63
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: rich deep with neutral golden undertones

    High confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW58
    Shade match 85
    $39SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: rich deep with warm neutral undertones

    High confidence· Digital match

    View match
  6. #7 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 086
    Shade match 85
    $42.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: for deep skin with warm terra cotta undertones

    Medium confidence· Digital match

    View match
  7. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F18NW
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than neutral undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  8. #9 · TIRTIR

    Mask Fit AI Filter Cushion

    49N DEEP CHESTNUT
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #10 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    10N Neutral
    Shade match 88
    $60SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    400
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    16 Cool
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  12. #13 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    9.5
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: DARK TO DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 490 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Nearest in this range
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Looks identical
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Chestnut (N-100), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 490. Every attribute compared, with its share of the score.

ComparedYour shade490Closest matchNeutral Chestnut (N-100)Score
Shade match55% of overall96
Colour95#5d331a#63361cLooks identicalColour difference 1.5 (0 is identical)
Depth96Rich deepVery deepCloseDepth difference: 2.4
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Chestnut (N-100).

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy Neutral Chestnut (N-100)

Best price
$58SephoraSephora
Costs $18 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.