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Pro Filt'r Soft Matte Longwear Foundation 495 dupes and alternatives Fenty Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral1

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5 of 31

Only showing matches with full coverage, with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
495Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW57

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
495Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW57
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
67
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination skin

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW58
    Shade match 84
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: rich deep with warm neutral undertones

    High confidence· Digital match

    View match
  3. #5 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 90
    $45Ulta BeautyUlta BeautyCosts $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Nearest in this range
    • Deep · Cool undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Looks identical
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.

ComparedYour shade495Closest shade matchDeep MochaScore
Shade match55% of overall95
Colour92#552a19#562f20Very close colourColour difference 1.9 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.2
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW57, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.

ComparedYour shade495Closest overall alternativeNW57Score
Shade match55% of overall92
Colour88#552a19#4b2717Very close colourColour difference 2.6 (0 is identical)
Depth93Rich deepRich deepSameDepth difference: 3.5
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW57.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW57

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.