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Pro Filt'r Soft Matte Longwear Foundation 495 dupes and alternatives Fenty Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol14Vegan4Cruelty-free4Oil-free1With SPF5Mineral2

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20 of 31

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 400

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
495Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
400
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · KimChi Chic Beauty

    A Really Good Foundation

    139D
    Shade match 91
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural matte rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural matte rather than matte finish

    Retailer shade note: Deep with Cool Undertones

    Medium confidence· Digital match

    View match
  2. #3 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP4 Coffee
    Shade match 92
    $40Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    83
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW57
    Shade match 92
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: rich deep with red undertones

    High confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 87
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #7 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha
    Shade match 95
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 91
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 86
    $18.99WalgreensWalgreens$21.01 less (53%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination skin

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW58
    Shade match 84
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: rich deep with warm neutral undertones

    High confidence· Digital match

    View match
  11. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    130 Mali
    Shade match 75
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: for the deepest darkest skin tone w/ a warm undertone

    Medium confidence· Digital match

    View match
  12. #13 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    555C
    Shade match 92
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  13. #14 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 90
    $45Ulta BeautyUlta BeautyCosts $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  14. #15 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    495
    Shade match 81
    $48Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  15. #16 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 45 N
    Shade match 86
    $17.99$44SephoraSephora$22.01 less (55%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for normal/combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for normal/combination/oily skin

    Retailer shade note: deep, neutral undertones

    Medium confidence· Digital match

    View match
  16. #17 · NARS

    Natural Matte Longwear Foundation

    PORT LOUIS
    Shade match 81
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  17. #18 · TIRTIR

    Mask Fit AI Filter Cushion

    49N DEEP CHESTNUT
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  18. #19 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 87
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  19. #20 · TIRTIR

    Mask Fit AI Filter Cushion

    51N FUDGE
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Nearest in this range
    • Deep · Cool undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Looks identical
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 400, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.

ComparedYour shade495Closest match400Score
Shade match55% of overall97
Colour96#552a19#592e1dLooks identicalColour difference 1.2 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.4
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 400.

Same or better

  • $24.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 400

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.