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Pro Filt'r Soft Matte Longwear Foundation 495 dupes and alternatives Fenty Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Stick0
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Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
495Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
True Lava Cake 590R
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Buildable coverage
Shade match
89out of 100
Colour
83
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$3 less (8%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: R.E.M. Beauty Sweetener Foundation rich 6 cn

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
495Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
rich 6 cn
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
81
Wear (Wear & performance)
64
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Nearest in this range
    • Deep · Cool undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Looks identical
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.

ComparedYour shade495Closest shade matchTrue Lava Cake 590RScore
Shade match55% of overall89
Colour83#552a19#4c251aClose colourColour difference 3.2 (0 is identical)
Depth93Rich deepRich deepSameDepth difference: 3.6
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R.

Same or better

  • $3 less
  • Same cool undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in rich 6 cn, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.

ComparedYour shade495Closest overall alternativerich 6 cnScore
Shade match55% of overall85
Colour84#552a19#593125Close colourColour difference 3.1 (0 is identical)
Depth93Rich deepRich deepSameDepth difference: 3.7
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 79/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 6 cn.

Same or better

  • $5 less
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R

Best price
$37SephoraSephora
$3 less (8%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

R.E.M. Beauty Sweetener Foundation rich 6 cn

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.