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Pro Filt'r Soft Matte Longwear Foundation 370 dupes and alternatives Fenty Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan4Cruelty-free6Oil-free0With SPF1Mineral1

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: R.E.M. Beauty Sweetener Foundation tan 5 nw

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
370Change shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
tan 5 nw
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
64
Skin (Skin suitability)
33
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · R.E.M. Beauty

    Sweetener Foundation

    tan 4 g
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    64
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Warm Tan 22
    Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #4 · R.E.M. Beauty

    Sweetener Foundation

    tan 3 w
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    64
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Timeless Hydrating Foundation

    44N Tan Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 370 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

R.E.M. Beauty Sweetener Foundation in tan 5 nw, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest matchtan 5 nwScore
Shade match55% of overall96
Colour94#cb8458#d08151Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in tan 5 nw.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • No long-wear claim
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy tan 5 nw

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.