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Pro Filt'r Soft Matte Longwear Foundation 350 dupes and alternatives Fenty Beauty

Tan · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Natural Radiant Longwear Foundation Alexandria

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
350Change shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
NARS
Alexandria
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Ulta Beauty

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 125MD

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
350Change shade
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
125MD
Depth and undertone: Tan · Cool
Finish and coverage: Natural matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Best price
$29Ulta BeautyUlta Beauty
$11 less (28%)

Your shade $40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    440 Savanna
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: for tan skin w/ cool olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    435 Punta Cana
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Retailer shade note: for tan skin w/ neutral golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $69SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · KimChi Chic Beauty

    A Really Good Foundation

    124MD
    Shade match 84
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural matte rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    90

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish

    Retailer shade note: Tan with Warm Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    49G Tan-Deep Golden
    Shade match 86
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  8. Shade match 84
    $69SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone

    High confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    36Y Tan
    Shade match 85
    $24SephoraSephora$16 less (40%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  11. Shade match 83
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines

    Retailer shade note: MD4 - Medium-deep to deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  12. Shade match 85
    $53SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    510 Hazelnut
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 89
    $10Ulta BeautyUlta Beauty$30 less (75%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 350 (Tan · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $30

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Looks identical
    • Tan · Neutral undertone

    $42

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $35

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Very close colour
    • Tan · Neutral undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Looks identical
    • Tan · Olive · warm olive undertone

    $39

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Alexandria, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 350. Every attribute compared, with its share of the score.

ComparedYour shade350Closest shade matchAlexandriaScore
Shade match55% of overall95
Colour98#b7794a#b67847Looks identicalColour difference 0.7 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Alexandria.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 125MD, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 350. Every attribute compared, with its share of the score.

ComparedYour shade350Closest overall alternative125MDScore
Shade match55% of overall94
Colour98#b7794a#b47748Looks identicalColour difference 0.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 125MD.

Same or better

  • $11 less
  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Alexandria

Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Ulta Beauty

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 125MD

Best price
$29Ulta BeautyUlta Beauty
$11 less (28%)

Your shade $40 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.