Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
9 of 31 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: rich with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$6 less (15%)Matches: Very close colourSame cool undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: rich brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (13%)Matches: Similar undertone (neutral vs cool)Same matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: rich with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
495
$30
17.5 Deep
$36
28C
$30
Sable
$36
175
$12.99
Brownie 8.5 Red
$31
445 Espresso
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C.
14 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee.
11 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
