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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 150 dupes and alternatives Fenty Beauty

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 9N Tupelo

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
150Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
9N Tupelo
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $6 more

Your shade $44 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $34Ulta BeautyUlta Beauty(product price)$10 less (23%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Cool 150
    Shade match 88
    $45SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: Light with cool pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Cool 120
    Shade match 88
    $45SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: Very Light with pink undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $64SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for normal/dry skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for normal/dry skin · Contains listed fragrance

    Retailer shade note: light

    Medium confidence· Digital match

    View match
  5. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral 200
    Shade match 86
    $45SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: Light medium with subtle pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 150 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium

    • Looks identical
    • Light · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    2 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Neutral

    • Looks identical
    • Light · Neutral undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honey 1.7 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honey 1.7 Beige

    • Very close colour
    • Light · Neutral undertone

    $31

  4. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Very close colour
    • Light · Neutral undertone

    $24

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  6. NARS Radiant Creamy Concealer

    Custard

    NARS Radiant Creamy Concealer, shade Custard

    • Very close colour
    • Light · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 150. Every attribute compared, with its share of the score.

ComparedYour shade150Closest match9N TupeloScore
Shade match55% of overall96
Colour93#dcb79c#e3b99aVery close colourColour difference 1.7 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 9N Tupelo.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy 9N Tupelo

Best price
$50SephoraSephora
Costs $6 more

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.