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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300 dupes and alternatives Fenty Beauty

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol10Vegan9Cruelty-free, applied. RemoveOil-free0With SPF5Mineral3

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12 of 32

Only showing matches cruelty-free.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DG3 Caramel

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
PÜR
DG3 Caramel
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 370 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Haus Labs
370 Medium
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $8 more

Your shade $44 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 95
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Tan TN6
    Shade match 95
    $34Ulta BeautyUlta Beauty(product price)$10 less (23%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light brown with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    17
    Shade match 94
    $60SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  4. #6 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 86
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Tan 21
    Shade match 97
    $39.50SephoraSephora$4.50 less (10%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    32N Middle Honey
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    265 Tawny
    Shade match 92
    $14.78WalmartWalmart$29.22 less (66%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DG1 Nutmeg
    Shade match 98
    $40Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: light brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Medium Dark DG1
    Shade match 89
    $34Ulta BeautyUlta Beauty$10 less (23%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: very fair skin neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Veil Hydrating Skin Tint Foundation

    11
    Shade match 96
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Very close colour
    • Medium tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DG3 Caramel, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest shade matchDG3 CaramelScore
Shade match55% of overall98
Colour97#be895d#bf8c61Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared83
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DG3 Caramel.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims not settling into lines

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest overall alternative370 MediumScore
Shade match55% of overall97
Colour95#be895d#c08656Looks identicalColour difference 1.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DG3 Caramel

Match price
$40Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 370 Medium

Best price
$52SephoraSephora
Costs $8 more

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.