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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 350 dupes and alternatives Fenty Beauty

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Stick1
  • Cushion0
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Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches oil-free.

  • 31 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
350Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
MERIT
Sienna
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
87
Depth
94
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$6 less (14%)

Your shade $44 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 350 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 350. Every attribute compared, with its share of the score.

ComparedYour shade350Closest matchSiennaScore
Shade match55% of overall87
Colour87#a66e3c#ae7345Very close colourColour difference 2.7 (0 is identical)
Depth94Deep tanTanCloseDepth difference: 3.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna.

Same or better

  • $6 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy Sienna

Best price
$38SephoraSephora
$6 less (14%)

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.