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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 410 dupes and alternatives Fenty Beauty

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Temptu Perfect Canvas Foundation 8W Toffee

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
410Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Temptu
8W Toffee
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural matte · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
77
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$34Ulta BeautyUlta Beauty
$10 less (23%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mahogany
    Shade match 91
    $22Ulta BeautyUlta Beauty(product price)$22 less (50%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #3 · Dior

    Forever Skin Glow Foundation

    6.5W Warm
    Shade match 93
    $60SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertone

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cocoa 510R
    Shade match 85
    $37SephoraSephora$7 less (16%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Deep-Tan skin with a neutral-red undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 410 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Very close colour
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Temptu Perfect Canvas Foundation in 8W Toffee, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 410. Every attribute compared, with its share of the score.

ComparedYour shade410Closest match8W ToffeeScore
Shade match55% of overall94
Colour90#986239#9c603bVery close colourColour difference 2.3 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Temptu Perfect Canvas Foundation in 8W Toffee.

Same or better

  • $10 less
  • Very close colour
  • Same warm undertone
  • Natural matte finish instead of natural
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 8W Toffee

Match price
$34Ulta BeautyUlta Beauty
$10 less (23%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.